Can Syracuse Get Out of the Carrier Naming Deal?
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At the time, there was no such thing as stadium naming rights. Only a handful of arenas or stadiums actually had corporate names and the idea of a company paying for the right to have their name used for the name of the arena probably seemed...slightly wrong. The same way many people look at advertising on uniforms (which will happen eventually and people will just get used to it).
So when Syracuse got a $2.75 million gift from Carrier to help it meet it's $12 million goal, it made sense to just go ahead and call it The Carrier Dome in perpetuity. It's not like anyone could envision a time when it would come up again in the future..."
Carrier Dome renovation: Can Syracuse University correct $1 million mistake?
"That deal, announced by the school and Carrier on Feb. 15, 1979,
named the stadium in exchange for a gift of $2.75 million, helping the school toward a fundraising goal of nearly $12 million."
Name game: SU bound to Carrier for the Dome as others find more lucrative deals
"When the Carrier Dome was built in 1980, only one detail was certain about its future. It would always be called the Carrier Dome.
A $2.75 million gift from Mel Holm, the CEO of Carrier Corporation, gave Carrier the naming rights of the Dome in perpetuity."