Everyone to their own taste.
You gotta love Americans. Inventors of Wonder Bread, Twinkies and Jack Daniels and Coke.
There's the proper way to enjoy good whiskey (Irish Whiskey and Scotch). Neat and with a splash of water just as the Irish, English and Scots do. The rest of is the American pursuit of drinks which mask the flavor of the whiskey and resemble the ice cream sodas of our youth.
Enjoying good whiskey is an acquired skill ... much like teaching your self the difference between good wine and the swill which most Americans are served at the Outback Steakhouse.
Try this test. Pour 1/2 ounce shot glasses of blended scotch, good bourbon, good canadian whisley and irish whiskey (e.g. Jamiesons) and sample (sip) each without knowing which one you are drinking. Drink some water and eat some crackers between the samples.
Then comment on each of these and select your favorite.
More that 50% of Americans will select the Irish whiskey as their favorite. Irish whiskey is essentially Scotch whiskey cooked over gas flames and not the peat fires that give Scotch it's vaguely "gamey" distinctive flavor.
Most testers will feel bourbon is too harsh for their tastes. Canadian and other blended whiskeys (e.g. Crown Royal) are incredibly smooth ... but that's all they are. In the real whiskey-drinking parts of the world, you can't buy Jack Daniels or Crown Royal because there is zero demand for it. Only the Americans and some Asians will drink it.
One other "tip". Gin and vodka are chemical formulas. Vodka is ethyl alcohol and distilled water. Gin is ethyl alcohol, distilled water and the essence of juniper berries. The difference between brands is marketing ... not chemistry. Whatever subtle difference there is in the product because of slightly different proceeses is completely overwhemed when you put 4 or 6 ounces of tonic in with it.
If you are drinking gin or vodka with tonic or grapefruit juice or whatever, save yourself the money and get bar gin. The FBI lab couldn't tell the difference between that and Ketel or whatever.