- Aug 29, 2011
I think they are locked into 3 hours on Monday night. USA is just paying them too much money.I understand 3 hours vs 2 hours from a revenue perspective.
But the quality of RAW vs Smackdown is so huge because of all the crap that RAW has to do and it limits viewership.
If I was WWE I would look to do the following while maintaining 3 "RAW" hours each week.
2 Hour Raw on Monday
1 Hour "Raw" or some new name that has a main event type match each week on USA Network. Maybe even on a Saturday or Sunday Night.
I think they would get more overall viewers this way.
I agree it hurts the show, and the ratings are down, but you look at the 3 hours on Monday, and this week, the lowest hour did a 0.65 in the demo. The next best show on cable Monday did a 0.36; you're still 80% better than the next best show