It really seems like WWE just doesn't care about heels and faces. Both Rollins and Reigns (and Lashley and Brock for that matter?) were heels in the buildup. But then Rollins worked the whole match as a face, got beat down afterwards. So, I dunno.
NXT has been totally revamped; they've cut a lot of guys and girls (main roster and NXT) and NXT really is supposed to be a developmental show now, so I'm not surprised they didn't have anyone in the rumble.
I think pretty much yes. She has star aura. They should just dial down on the awful makeup and the terrible promos. So, on second though, maybe she won't have any staying power...
If the idea is to do her and Becky next yeat at mania, she should probably win the title and go heel. Which probably wont be that difficult to pull off