Here's what I've learned living near paranoid Jazz fans -
The NBA wants large market teams with big stars to appear in the Finals, and while they won't overtly give the word, the officiating will favor them so they go longer in the playoffs and boost TV money.
So, if you are a fan of a team in a smaller market (Milwaukee/Utah/Phoenix/Denver etc.) the best thing for your team is if the large market, star-laden teams have to eliminate each other in the early rounds.
But because that's not what the NBA wants, those matchups are unlikely to happen.