This K-State writer made an insightful point that player unionization may be the only hope at regulating the Wild West or the NIL era, because the NCAA may be too afraid to act.
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“This is the new world, ladies and gentlemen. Once the decisions — morally correct ones, by the way — were made to give athletes the freedom to profit from their own image as well as choose to transfer, the barn door was completely blown off its hinges. There is no meaningful regulatory prescription for this that doesn’t impinge on the athlete’s right to market themselves, and no meaningful way to prevent schools from using businesses as proxies to recruit.”
“The long and short of it is this: if the idea of competitive balance is that important, the only —
only — solution is the unionization of athletes. That will allow for collective bargaining between the NCAA and the players in order to potentially restrain this Wild West chaos. Until then, buckle up and get used to the new paradigm.”