Absolutely my thought... The only way we have zero Facebook interactions is by not having one at all!
We should have a full time position managing the brand of each of the major programs and a social media escort reporting to each of them.
Hell, a YouTube account could be a profit center for the Athletic department, while also bringing in extra fans... At least it could pay for the salary of whoever they hire to do it. It's a fortuitous cycle just waiting to not be ignored.
A fifteen year old kid doing graphics as a hobby shouldn't be or best social media advocate. This is simply a missed opportunity that isn't getting missed by other major programs. We should be top ten in presence at the very least.
As a social media guy with one of the most well-known casinos in the country, social media is such a powerful tool that businesses, programs, etc. can use to build brand and cash in on advertisement or tickets. IMO, you have to cater to your audience. If Syracuse's strongest presence is on IG or Twitter, that's where they need to dial in on extra content not surrounded by gameday (Q&A with players/coaches, videos pre/post game, giveaways, etc.)
Currently, 367,000 people "like" cuse on Facebook, 274kish on Twitter, and 113kish on Instagram. Clearly, there's more people who follow SU on Facebook, but there seems to be more engagement on Twitter, which is why the school goes all-in on Twitter and IG.
I thought to Syracuse football series was a great behind-the-scenes look at our program. It could be as basic as they don't have staffing during the summer to produce that. It could also be something as deep as the coaches not wanting those videos made anymore. Quickly looking at the SU YouTube page, nothing has topped 1,000 views besides Desko's retirement presser since March.
LSU football had great success in 2020 and I took this quote away:
"LSU’s social team strategically capitalized on the program’s stellar season by focusing on three key components: culture, celebrity connections, and creating a live feel on their channels through quick-turnaround content."
We don't focus much on culture besides some practice videos or typical graphics, we never utilize celebrity connections unless it's a big game (shoot, the President of the United States is an alumn).The live feel happens on gamedays with jersey reveals, warmups, etc. Those are low hanging fruit. It's the extra stuff they need to figure out to keep fans involved with responses, RT's, etc.
