HRE Otto IV
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I should have said I disagree - obviously it's subjective. For me...
A great regular season is fun but with way less eyeballs than the tournament. The buzz around a deep run is unlike the regular season that gets obscured by NFL and CFB. Losing to Vermont in round one is a lot of eyeballs around a loss. It's taking a good thing (a great season, a high seed!) and turning it into something to be embarrassed by, more publicly. All our recruits get to be asked about how they feel to see their future program go down in flames.
A late, unexpected run gives fans, neutral eyeballs, and recruits a positive to end the year on.
Is Sweet 16 really a "deep run"? For a team seeded 1-6 that answer is no. Those are Top 25 teams so it is an expectation. But it is nice for a Cinderella, so you rather be Cinderella for 1 week than have success over 4 entire months? I rather go into the NCAAT coming off a conference tourney championship (which for me partially makes up for the NCAAs) and a good shot at the Final Four than be in the play in game and make a blah S16 run. Those 2 days in March were a lot of fun but it didn't make up for the entire season.